MUSIC MARKETING: Review

 

FULL PROJECT

MUSIC MARKETING!!!!!

    Everyone I know who has previously taken this class has hyped me up for this project. The general idea is that My group and I must create a marketing campaign for a new artist based on a song from a predetermined genre. In the project's first week, we worked on understanding the genre my group assigned. I was super excited when my group member Aneesa told us that she had randomly drawn alternative: one of my favorite genres.

        I grew up greatly influenced by my sister who stole my music taste, and I was definitely excited to do a case study on an alternative artist of my choice. The goal of the case studies was to analyze the different ways artists promote their music, and how this has been influenced by their record label and history

    I ended up deciding to do Melanie Martinez, artist that I grew up listening to. Researching her taught me about how big a role music videos play in promoting an artist, as she is one of only a few artists who makes music videos for every song on an album.

    The next part of our project involved creating a fake artist, who will be releasing a song and music video. My group ended up naming him Ace Dimitri and settled upon heavily leaning into the idea of a "nonchalant skater boy" persona while incorporating bright disco aesthetics from the 70s and 80s. We spent the next few days writing and storyboarding are music video which we decided would have the plot line of a serial killer protagonist killing people in a house party.

    I am excited to start filming the music video very soon as I have some very fun ideas for shots and story development, as well as designing an album cover.